BMW's new flat logo will it succeed giving more exposure to the car company?
BMW new logo, marking the biggest change in the company's brand image since the introduction of the iconic emblem in 1917.
As with many modern logo modifications designed to drive the current trendy aesthetic out of an ultra-flat, ultra-minimalist style, the BMW BMW logo sacrifices the company's well-known identity in favor of alleged modernity.
There are two major changes to the updated logo. The first is largely positive: BMW returns to a flatter design that abandons the 3D effects and very dated shadows introduced in 1997 with a design that resembles the simpler logo that the company has been using since 1963.
The second change is the removal of the black outer ring in favor of a transparent background, which simply looks bad.
So, what does the BMW logo mean?
And what does the BMW badge represent?
The history of the name BMW - Bayerische Motoren Werke or Bavarian Motor Works - dates back to 1917.
BMW was born from the change of name of the aircraft engine manufacturer Rapp Motorenwerke, located in Munich, the capital of the State of Bavaria in southern Germany.
Although the name of the company has changed, the technical equipment, assets, and staff have remained the same initially.
"In the beginning, the logo and its meaning were by no means a gift to a large audience as they are today because BMW had no end customers to solicit," said Fred Jakobs.
The main activity was the production and maintenance of aircraft engines for the German Air Force.
This was the emblem that BMW used to display at the Berlin Motor Show in 1924. Right: At first, BMW produced engines for a wide range of applications: aircraft, automobiles, agricultural equipment, and boats.
What does the BMW New logo mean?
The first key to the meaning of the BMW logo is its colors: white and blue are the colors of the state of Bavaria in Germany, headquarters of BMW.
A 1929 BMW advertisement depicts the BMW emblem, with the four colored quadrants, in a rotating airplane propeller.
The interpretation that the BMW logo represents a propeller has persisted since.
Was the BMW logo myth true?
Then, in 1942, BMW itself linked the propeller to its corporate symbol. An article appeared in a BMW publication entitled "Flugmotoren-Nachrichten" (Aircraft Engine News) which confirmed the history of the BMW badge as a rotary propeller.
The story was illustrated by a photo of the BMW logo overlaid on a rotating propeller.
BMW is of course not the only company we have seen following this path in recent years: GoDaddy, Yahoo, Google, Facebook, Airbnb, Volkswagen and many other companies have made similar changes which have been rejected. designs in favor of what I like to think of as the “Instagram startup” aesthetic.
BMW has not yet specified when we should expect the new logo to appear on its production cars. But given that it has already made its way onto BMW's website and social media pages, it will only be a matter of time before it adorns the hood of your next sedan.